What job would anyone majoring in sports have dreamed of once? The answer is sports agents (competitors' representatives). The coveted job, known through the movie Jerry Maguire, looks like a job that brings colorful wealth and honor and dreams of a rosy future, playing a role of willing sacrifice for the player.
But the world of sports agents is not easy. The domestic market is all the more so. In the nation's sports market, athletes' physical prices seem to be high in terms of their sense, but in reality, only some of the top players earn high salaries. For this reason, the agent market is small. Also, it is still difficult for a large agent like Scott Boras, the most influential agent in Major League Baseball, to be created.
During a trade investment promotion meeting on Feb. 17, the government decided to actively nurture sports management companies as "measures to revitalize the sports industry." In other words, the government has decided to boost the sports service industry by fostering the sports agent industry. "We will prepare operational guidelines for this year’s sports agent system and prepare programs to nurture outstanding agents and use them as a driving force for new growth projects," said an official in charge of the Ministry of Culture, Sports and Tourism (here. In addition, he gave a positive response to the introduction of the agent system, saying, "In the case of professional baseball, we have not yet agreed on anything, but we will work with the Korea Baseball Organization (KBO) to establish the timing and protocol for the implementation of the agent system in the second half of the year."
Such willingness by the government appears to be linked to the revitalization of the "creative economy." It is to induce the sports industry in a desirable direction through sound investment and to foster market development and the self-sustaining power of professional clubs to enable reasonable management. In addition, management will be allowed to invest in various sports and sports marketing fields by expanding the size of the agent market.
"We plan to help the sports industry grow by fostering sports management industries that specialize in sports marketing and managing athletes," a ministry official said in an interview with a reporter. "We are also planning to introduce measures to support investment in new businesses by providing funds for equity investments or program development."
메이저놀이터 At the "Sports Culture, Industrial Vision Reporting Conference" held at the Daegu Land Promotion Center on Thursday, the ministry announced that it will raise the size of the sports industry market, which is worth 41 trillion won in 2014, to 53 trillion won by 2018. It also plans to increase the number of jobs in the sports industry to 330,000 by 2018 by nurturing sports professionals and actively supporting retired athletes in employment.
Professional baseball, which has yet to implement the agent system.
The government has taken an interest in the sports industry and stepped up efforts to create jobs, including the agent system, but the reality is not optimistic. Currently, the largest KBO league in the nation's sports industry is supposed to introduce an agent system through a revision on Oct. 31, 2001. Article 42 of the baseball code is like this.
1) If a player wants to sign an athlete's contract through an agent, he or she shall be the only attorney under the Law of the Law.
2) The agent may not represent more than two competitors at the same time.
3) The date of implementation of the agency system shall be separately set in the Schedule.
The timing of the implementation, however, remains uncertain. Due to unreasonable regulations that allow agents to sign only one player and only lawyers, the players' association, the KBO and each club have yet to reach any agreement on implementation.
In a related development, Kim Sun-woong, secretary general of the Korea Professional Baseball Players Association, said, The current agent system is indefinitely pending implementation. "Since we have cut off our limbs, we have a problem even if we implement it," he said. "The current rules on the agent system have copied from Japan."
In December 2014, the Seoul Bar Association also reported the Korea Baseball Organization to the Fair Trade Commission in violation of the law on fair trade to urge the enforcement of the agent system. Nevertheless, why are KBO teams and clubs delaying the implementation of the agent system day by day?
Jeong Geum-jo, the KBO's operations manager, said, "We are very careful in deciding policies. We are currently preparing to discuss the agent," he said, adding that he is not yet in the stage to talk about details.The Fair Trade Commission introduced the agency system by requesting correction. Now we have to decide when to implement it," he said. Regarding the specific timing of implementation, he showed a lukewarm response.
So are the clubs. A team official said, "The salary contract with a player becomes a personal relationship. The player's hard work or sincerity is reflected. If the agent system is introduced, only those who get better grades will get better salaries and those who do better will get better grades
He went on to say, "There is a limit to the amount of money a club spends. Currently, no club is financially viable with a surplus. In most cases, well-performing players with limited resources will take more money, while those who cannot afford agents will not be treated because of their low rookie or salary. The polarization is expected to worsen," he said.
"In fact, I heard that there were quite a few cases where not only players but also agents accompanied me to negotiate at the negotiating table during the FA talks last year," a B club official hinted. He added, "In principle, we cannot move in together, but it is not very good to see them come in and negotiate. If this is the case, it would be better to open and foster them. Let’s raise the pie more and think about it.
Are agents really unnecessary?
The big reason teams and the KBO are burdened is their worries about rising costs. However, the net function of the agent cannot be ignored either.
In a related development, Kim Sun-woong, secretary general of the Korea Federation of Athletes' Associations, said, I think the agent system should definitely exist. When players and clubs negotiate in person, they are often offended by cold proposals. The front desk also doesn't want to fight against players, but salary is a structure that has to fight. Players can avoid emotional fights if they only work out hard and their representatives negotiate with the club," he claimed.
The biggest obstacle to the introduction of the agent system is also the "cost." The part that the KBO and the club are concerned about is the rise in "costs." Is that really true? In order to know this, you must first know the agent fee. If an agent negotiates on behalf of a player, he or she will receive a fee of 3% for soccer.
Major League Baseball usually gets a 5 percent commission. Since the U.S. market itself has an annual salary of around $60 billion, many agents are operating and building markets.
So what do you think of the KFA and its current agents? The introduction of the agent cannot significantly raise the players` annual salary. There are already some standards for the team`s annual salary performance, so it`s not a part of the team that can be raised if the agent asks for a raise without hesitation.
This was the same for Agent A, who is currently active. "To be honest, players with an annual salary of 30 million won and 40 million won are not capable of hiring agents," he said. I think it is only possible for those with a salary of 100 million won," he said.
If we look at the figures for the players, about 10 players are in one club. The annual salary accounts for between 20 and 25 percent of the club's annual operating expenses. Of the total annual salary, about 50 percent of the billion-year- If these billion-year-old players have a 5 percent agent fee and this is transferred to the club, the total operating expenses would be approximately 1 percent higher if the number of billion-year-olds increases a little more. Still, if the upper limit on agent fees is set, it is almost impossible to do so with a fee of 5 percent or more. The amount is so low in terms of the market structure that the operating expenses of the office will be tight in the year."
Let's vary the terms of the contract.
In a winter meeting ahead of this season, the KBO set its course. The heads of the 10 teams unanimously agreed to eliminate the winning incentives. For players with high annual salaries, the allowance for victory may be a mere penny," said Kim, secretary-general of the Korea Football Association. However, for players who get the minimum salary they don't want, or bullpen pitchers who quietly get the ball behind them, the victory pay is not a small sum. If we abolished it for transparency, I think we should do more diverse contract terms with players," he argued.
The reason for the rising cost of players` salaries is that the supply and demand do not match. Reducing the FA period to increase supply is also a good solution. In addition, the problem of compensators should be solved wisely, and team movements should be more active. And you can sign a good player through a multi-year contract and set the salary cap according to the team's situation through options. Competitors and clubs should move in a reasonable direction. I think we should recognize the diversity of player contracts."
The voices at the scene were no different. When reporters were covering the introduction of the agent system, players responded with one voice, saying, "If you have agents, you can really exercise comfortably." They say that without emotional exhaustion, players themselves have to focus on sports, exercise as they signed contracts, and earn their grades. "It's not easy for me to say to myself, 'Please give me some more money' with my mouth. I don’t know how embarrassed I am," he said.
Some of the players are worried. It is the qualification of an agent. Player B said, "There was an agent who approached me when I was an amateur to go to Major League Baseball. But it turned out to be an unpopular agent, so I flatly refused," he said.
Regarding the professionalism of the agent, Kim replied, "We have recommendations from players like the Major League, and we are considering giving global companies such as Nike and Adidas, for example, or those involved in baseball for years or years."
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