The word that comes to mind when it comes to Kangwon Land was the only Korean-only SandsCasino.
Most of the sales came from Sendscasino until several years ago since its opening in 2000.
It is said to revive the economy in the abandoned mine area in Gangwon Province, but the negative image could not be erased. On top of that, there have been many side effects such as "the homeless who lost their fortune in Casino."
However, the mood has changed recently. Sales in the resort sector, excluding casinos, are on the rise.
To prove this, the lobby of the Hiwon Grand Hotel in Kangwon Land over the weekend was overflowing with tourists who came to enjoy the winter in the highlands of Gangwon Province, not just in groups but also in families and couples. All 1,800 rooms were booked during the Lunar New Year holidays.
According to the Kangwon Land tally, the number of leisure customers, including condominiums, ski resorts and golf courses, rose 20 percent to 4.28 million last year from 3.585 million in 2017.
"This is the result of our focus on 우리카지노 business by attracting customers by introducing a theme called ‘Flower, Wind, Forest and Light’ from the second half of 2018," an official of Kangwon Land explained.
In particular, last year, it was well-received for using Chunhye’s natural environment, which was preserved in southern Gangwon Province, such as Jeongseon, and running a program with a theme of healing, trekking and kids.
High1 ski resorts and condominiums are filled with content that can be enjoyed throughout the four seasons, including roller skating and archery venues.
It has also expanded a variety of food items that cannot be missed when it comes to tourism. The move is aimed at taking off the image of a casino and becoming a "people’s resting place in Korea."
As a result, Gangwon Land’s Hiwon Resort was selected as the "100 Best Tours for Koreans to Visit" last year by the Ministry of Culture, Sports and Tourism and the Korea Tourism Organization. It is the second consecutive year that KakaoNavi has been listed as a popular tourist destination.
Such achievements have also been proven by numbers. The figure represents a 9.8 percent increase from the same period in 2018, when resort sales (136.6 billion won) advanced as of the third quarter of last year. Compared to 2017, the figure is up 16.8 percent.
Some expect sales of pure cash-based resorts to be close to 100 billion won for the first time since the opening of last year. This year, it introduced CXM (Customer Experience Management) system based on information and communication technology in order to raise its marketing capabilities to the next level.
In addition, Kangwon Land's Hiwon Resort drew attention from the industry last year by attracting incentive (reward) tourists from China and Southeast Asian conglomerates.
Incentive tourism refers to a group trip in which the company pays for compensation or motivation for the performance of corporate executives and employees.
Not only has it pioneered the Southeast Asian market, but it has also attracted a large number of Chinese tourists who have been cut off for some time since the THAAD retaliation, drawing attention from the public.
Kangwon Land will expand its strategic business to the manufacturing sector. It is speeding up its business of localization of slot machines that it started in 2017.
Kangwon Land previously installed 140 slot "KL Saberi" machines exclusively for its own theking-casino in its stores in December last year, and advanced to overseas markets such as the Philippines. In particular, the project is an area that cannot be neglected not only in terms of reducing the import budget but also in terms of economic revitalization in the abandoned mine area, such as job creation and expansion of parts delivery.
The company aims to sell 174.3 billion won in annual sales and 10,000 units by 2031.
"If we think about the expiration of the special law on development support in the closed area in 2025, when the exclusive right to Baccaratite disappears, both the resort business and machine localization are directly related to survival," a source at Kangwon Land said.
"We will make various efforts to establish the southern region of Gangwon Province as a public rest area along with strengthening competitiveness."
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